As a first-generation graduate, my path into the business world felt natural. Growing up, I watched my parents work tirelessly to create opportunities for our family, and that spirit of entrepreneurship shaped my mindset from a young age. When I went to university, I majored in Computer Science, drawn to the creative possibilities of robotics and the digital world. I loved the idea of building things from scratch, whether it was a piece of code or a new approach to problem-solving.

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After graduation, I landed a role at a marketing company in Houston. It was my first real taste of the fast-paced world of digital marketing, and I quickly found myself fascinated by how powerful a well-crafted message can be. I learned the art of building brands, creating impactful campaigns, and making businesses stand out in a crowded digital landscape.

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As the oldest child, I naturally stepped up when my father launched his own businesses. I found myself using the skills I had developed at my 9-to-5, turning my technical knowledge into tangible results for his ventures. That experience taught me the power of storytelling in business – how the right words and a clear message can transform an idea into a thriving brand.

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Seeing my father’s businesses grow sparked something in me. I realized that I wanted to help others share their stories and build their dreams, just like I had done for my family. That’s how KIKI’s Marketing was born,  a passion project turned business, dedicated to helping entrepreneurs shine in the digital world.